Lessons from launching a paid, limited newsletter series
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NL Newsletters
In January, The Scotsman launched Scottish Golf Courses You Must Play, their first ever paid limited edition series newsletter. For £9.99, readers get 12 newsletters across two weeks, including ten that each look at a different golf course in real depth across Scotland.
National World's Head of Newsletters Neil Macdonald shares the learnings from putting together and launching an evergreen newsletter series, and how it's going six months later.
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