Jonny will launch the annual Pugpig State of the Mobile Publishing Market Report for 2025, drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers. He'll be diving into:

• The latest mobile publishing trends
• App features and content types that engage users the most
• How AI will offer publishers new opportunities to engage audiences with their apps
• How publishers plan to use personalisation to increase app engagement
• The roles that apps can play in driving revenue for publishers