Ali McClintock Warner is a B2B editor and journalist with over 30 years of experience in content marketing, brand journalism, and editorial strategy. She began her career at trade publisher RBI before moving to Redwood Publishing, where she shaped and edited branded content titles for BT, Britannia Building Society and Barclays.

She has worked as a pitch doctor for agencies, developing content strategies and building editorial teams for brand publications, and was awarded CMA B2B Content Marketing Editor of the Year for her work on Royal Mail's Contact magazine.

Ali spent seven years as a senior lecturer in magazine journalism at the University of Roehampton, where she received the University Vice Chancellor’s Award for Teaching Excellence. Today, she continues to produce branded content for clients and delivers industry training in feature writing and tone of voice. A

s moderator of this content marketing panel, she brings a distinctive blend of editorial expertise, strategic thinking, and a passion for brilliant print communications and magazines.