I’m an audience strategist, content leader, and Executive Producer at the New Statesman, where I oversee digital growth across podcasts, video, SEO, and social.

With 20+ years in media publishing and broadcast production, I specialise in building and scaling engaged audiences across platforms.

I’ve led award-winning teams that have:
? Delivered tens of millions of podcast downloads
? Grown YouTube channels to 150,000+ subscribers
? Driven hundreds of millions of video views
? Built commercially successful podcast & video strategies that turn profit fast

I thrive on developing cross-platform strategies that blend data-driven decision-making with creativity, always putting the audience first. Whether it’s launching new shows, refining content for growth, or driving revenue, I’m all about making content work smarter.

I also write Podcast Strategy Weekly, a newsletter for podcasters and media leaders looking to grow their audience and revenue.