As Content Director at content marketing agency 7C3 Helena oversees the editorial and content for a variety of brands including Sainsbury’s and Lidl. She has been the Editor of the multi-awarding Sainsbury’s magazine for 16 years, and has overseen not just the print title, but also the website, the social channels and the magazine’s hugely successful email newsletter. In addition, Helena and her team produce print and digital magazines for Lidl, and editorial content for a variety of B2B clients including EY and Allianz Trade. Helena has won several awards herself including BSME Editor of the Year Branded Content, and the PPA award for Customer Magazine three times with Sainsburys.