Having spent more than a decade at heat magazine at the height of its fame, Jo made the move to branded content to oversee a new era for Superdrug’s content output. Here she launched multiple omnichannel offerings including two podcasts, a weekly digital tv show and a paid for branded magazine. Currently the senior editor of Boots Health and Beauty magazine, she recently led on the successful reimagining of the title to appeal to their elder millennial and Gen X readership. With a renewed focus on diversity and inclusion, people with purpose, and openness and honesty around women’s health, the magazine places Boots at the heart of its customer's lives.