CONTENT DIRECTOR, AWARD-WINNING EDITOR AND FOOD RETAIL EXPERT

Planning and presenting multichannel content across the Tesco account, including Tesco magazine and owned digital channels. I work with senior client stakeholders, media agencies, food content creators and talent such as Jamie Oliver to develop future-proof content strategies. Our work continues to smash KPIs across the portfolio: increasing engagement metrics; positively impacting brand perception; and delivering on ROI, ensuring uplift in sales and advertising revenue.