Who's buying listeners? Podcast marketing strategies demystified
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You've found the perfect story, hosts, sound design, your episodes are published, congrats! Now the work begins of getting your show in front of the right audiences.
What kinds of marketing campaigns work for which shows? How can you cut through the noise and find your show's next cohort of super fans? What kind of media buying should I use and what results can I expect? What are the best avenues to drive audience for sponsored episodes or branded productions? How much should I be paying for guaranteed downloads, and how do I know if they're real?
Join the conversation with Hannah Southern, Head of Audience Development at Lower Street, and Sarah Toporoff, Head of Growth for Europe at Disco by Headliner. We'll dig into all this and more with case studies to show you what works and what doesn't.