Hannah Southern is Head of Audience Development at Lower Street, a full-service podcast production agency creating shows for brands like BCG, Fidelity, Adobe, Stanford University, and Trane Technologies. With over eight years of experience in marketing and communications, Hannah specialises in helping brands grow and engage niche podcast audiences through specialised podcast growth campaigns and strategic content. Prior to joining Lower Street, she was Content Strategy Lead at Message Heard and managed high-profile client accounts at Blue Goose, supporting global brands in developing audience-first storytelling content and podcasts.